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MARKETING INFORMATION
Section 2.0
Introduction
CWIEME Chicago 2008 will be a success if you take the time to
read the Handbook and implement the
information. Take advantage of the unique opportunities we offer our
exhibitors. As an exhibitor at Coil Winding, Insulation & Electrical
Manufacturing Exhibition Chicago 2008 one of your major objectives should be to
meet as many of your current and potential customers as possible. You
should already have identified many prime targets for future business
and should therefore use the CWIEME Exhibition to convert them. Our job
as organizers is to deliver to you additional potential clients who
represent ‘new blood’ for your business. We aim to assist you by
removing the headaches and most of the cost!
An exhibition is not just a day break from the office and normal
routine. It is an opportunity to expand and develop your business. You
will be able to meet existing and potential customers. CWIEME will be
doing its utmost to bring the potential buyers to the exhibition, it is
up to you to make the best possible use of this situation. You could
simply turn up and wait for the buyers to come to you, but for best
results you should be be pro-active. You can achieve so much with a
little effort! Your job as an exhibitor is to inform, interest and
entice prospects to your stand. Let them know what you plan on
exhibiting, where to find you and why they should visit your
booth.
According to industry research, 76% of exhibition attendees come with a
fixed agenda and a coordinated pre-show plan can increase the number of
quality visitors by up to a third. If they are unaware of your
participation it’s a gamble whether or not they even find your
booth.
91% of attendees to trade shows rated exhibitions as their number one
source of purchasing information. Visitors want to learn, study and
evaluate companies in order to facilitate buying. They view exhibits as
an important resource for getting immediate answers to their questions.
PRE - REGISTRATION FOR VISITORS
Our pre-exhibition registration service, when completed by your
customers, allows Free entry into the
exhibition hall without waiting in line. There are two methods of
pre-registration for your customers and prospective customers: Ticket
mailings, and personalized letters. All complimentary visitor invitation
tickets (available in several languages) will have a registration
section. Ensure you give your customers the opportunity of visiting
your company at your stand without them having to wait in line and
paying the $50.00 entrance fee.
Please note that bulk registrations received from exhibitors on
behalf of their clients will no longer be accepted as this does
not give a correct representation of delegate pre-registration, any
registrations received this way WILL NOT be processed.
TELEPHONE FOLLOW UP
Approximately ten days before the exhibition, you should telephone your
customers to reinforce your invitation and arrange to see them at the
event.
The aims of the telephone follow up should be:
1. To make an appointment at the show at a time that suits the client.
2. To present a professional image and to further focus their minds on
your company.
3. To ensure that you can plan for your key sales people to be available
at a pre-arranged time.
4. Confirmation of numbers attending
TO QUALIFY FOR THE FREE EXHIBITION ADMISSION ALL Visitors MUST
PRE-REGISTER BY THE DEADLINE SHOWN ON THE
REGISTRATION FORM. The RSVP address is the UK Office of CWIEME
Chicago 2008.
Please forward any replies that are sent to you to the UK office via fax
number: +44 1202 736018 |
