Table of Contents
   
Section 1
General  Information
   
1.1 Introduction
1.2 General Information - Summary
1.3 CWIEME Contacts
1.4 Action List / Deadline Dates
1.5 Check List
1.6 Contractors, Stand Services & Contacts
1.7 Terms and Conditions
1.8 Floor Plan
1.9 Messe Berlin Technical Guidelines
   
Section 2
Marketing Information
   
2.1 Introduction
2.2 Marketing Aids
2.3 Promotional Opportunities
2.4 Pre-Registration Invitation Tickets
2.5 Personalised Customer Invitations
2.6 Direct Purchase Entrance Tickets
2.7 Publicity Stickers
2.8 Advertising in the Exhibition Catalogue
 Coil Winding International
& Electrical Insulations Magazine
   
Section 3
Exhibitor Information
   
3.1 General Information - Detailed
3.2 Exhibition Catalogue Entry
 - Name, Address, Products Listing
3.3 Exhibition Catalogue - Buyers Guide
3.4 Exhibitor Staff Badges
3.5 Nameboard -Shell Scheme Stands
3.6 Deluxe Shell Scheme
3.7 Messe Berlin Service Folders
    - Furniture
    - Electricity
    - Compressed Air, etc.
3.8 Exhibitor Information Bulletins
   
Section 4
Hotels, Travel, Maps
   
4.1 General Travel Information
4.2 List of Hotels/Reservation Services
4.3 Messe Berlin Maps
4.4 Car, Van & Lorry Parking
4.5 Loading & Unloading of Exhibits
4.6 Advanced Stand Construction
4.7 Visa Invitation Letter
   
  CWIEME Home
 		  

Marketing Information

Introduction  

  

CWIEME 2009 will be a success if you take the time to read the Handbook and implement the information. Take advantage of the unique opportunities we offer our exhibitors. As an exhibitor at Coil Winding, Insulation & Electrical Manufacturing Exhibition 2009 one of your major objectives should be to meet as many of your current and potential customers as possible. You should already have identified many prime targets for future business and should therefore use the CWIEME Exhibition to convert them. Our job as organisers is to deliver to you additional potential clients who represent ‘new blood’ for your business. We aim to assist you by removing the headaches and most of the cost!

An exhibition is not just a day break from the office and normal routine. It is an opportunity to expand and develop your business. You will be able to meet existing and potential customers. CWIEME will be doing its utmost to bring the potential buyers to the exhibition, it is up to you to make the best possible use of this situation. You could simply turn up and wait for the buyers to come to you, but for best results you should be be pro-active. You can achieve so much with a little effort! Your job as an exhibitor is to inform, interest and entice prospects to your stand. Let them know what you plan on exhibiting, where to find you and why they should visit your stand. According to industry research, 76% of exhibition attendees come with a fixed agenda and a coordinated pre-show plan can increase the number of quality visitors by up to a third. If they are unaware of your participation it’s a gamble whether or not they even find your stand. 91% of attendees to trade shows rated exhibitions as their number one source of purchasing information. Visitors want to learn, study and evaluate companies in order to facilitate buying. They view exhibits as an important resource for getting immediate answers to their questions.

Pre-Registration for Visitors

Our pre-exhibition registration service, when completed by your customers, allows Free entry into the exhibition hall without waiting in line. There are two methods of pre-registration for your customers and prospective customers: Ticket mailings, and personalized letters. All complimentary visitor invitation tickets (available in several languages) will have a registration section. Ensure you give your customers the opportunity of visiting your company at your stand without them having to wait in line and paying the EUR €35.00 entrance fee.

Please note that bulk registrations received from exhibitors on behalf of their clients will no longer be accepted as this does not give a correct representation of delegate pre-registration, any registrations received this way WILL NOT be processed.

Telephone Follow-Up

Approximately ten days before the exhibition, you should telephone your customers to reinforce your invitation and arrange to see them at the event.

The aims of the telephone follow up should be:
1. To make an appointment at the show at a time that suits the client.
2. To present a professional image and to further focus their minds on your company.
3. To ensure that you can plan for your key sales people to be available at a pre-arranged time.
4. Confirmation of numbers attending

To qualify for the Free Exhibition admission All Visitors must Pre-Register by the deadline shown on the Registration Form. The RSVP address is the UK Office of CWIEME 2009. Please forward any replies that are sent to you to the UK office via fax number: +44 1202 736018

 

 

 

Copyright McNeill - 19 February, 2009 - All rights reserved