CWIEME Home CWIEME Berlin General Information Site Map Contact Us Photo Pictorial Future Dates Visitors General Information Exhibitor List Visitor Registration Floor Plan 2008 CWIEME Berlin Exhibition Catalogue Exhibitors General Information Exhibitor List Exhibitor Comments Exhibition Report Floor Plan Stand Space Contract Exhibitor Handbook Conference Call for Papers INDUCTICA Program 2008 Inductica preceedings on C/D Registration Travel General Information Hotels Maps

 

 

 

Table of Contents     Section 1 General  Information     1.1 Introduction 1.2 General Information - Summary 1.3 CWIEME Contacts 1.4 Action List / Deadline Dates 1.5 Check List 1.6 Contractors, Stand Services & Contacts 1.7 Terms and Conditions 1.8 Floor Plan 1.9 Messe Berlin Technical Guidelines     Section 2 Marketing Information     2.1 Introduction 2.2 Marketing Aids 2.3 Promotional Opportunities 2.4 Pre-Registration Invitation Tickets 2.5 Personalised Customer Invitations 2.6 Direct Purchase Entrance Tickets 2.7 Publicity Stickers 2.8 Advertising in the Exhibition Catalogue Coil Winding International & Electrical Insulations Magazine     Section 3 Exhibitor Information     3.1 General Information - Detailed 3.2 Exhibition Catalogue Entry  - Name, Address, Products Listing 3.3 Exhibition Catalogue - Buyers Guide 3.4 Exhibitor Staff Badges 3.5 Nameboard -Shell Scheme Stands 3.6 Deluxe Shell Scheme 3.7 Messe Berlin Service Folders     - Furniture     - Electricity     - Compressed Air, etc. 3.8 Exhibitor Information Bulletins     Section 4 Hotels, Travel, Maps     4.1 General Travel Information 4.2 List of Hotels/Reservation Services 4.3 Messe Berlin Maps 4.4 Car, Van & Lorry Parking 4.5 Loading & Unloading of Exhibits 4.6 Advanced Stand Construction 4.7 Visa Invitation Letter

Marketing Aids   Publicity Stickers Free Publicity Stickers for applying to all envelopes, letters and order forms. Click Here for details and order form.  Advertising Advertise in the Official Show Catalogue - a unique opportunity to reach 8000 potential additional customers by advertising in Coil Winding International & Electrical Insulation Magazine. Click Here for more information.  Press Releases Free Press Releases will appear in Coil Winding International & Electrical Insulation Magazine edition to be published in April. Free publicity for those exhibitors that act quickly. Contact CWI & EI Magazine direct at coilwind@bournemouth-net.co.uk - Act now! Exhibition Catalogue Entry Free Catalogue Entry to all Contracted Exhibitors providing exposure for your company during and after the event. Catalogues are free to all registered visitors. Click Here for details and order form. Publication of additional text and company logos is also available - contact our UK office for further details and a quote. Click Here for details and order form. Buyers Guide Free listings of your product will appear in the CWIEME Catalogue. Catalogues are free to all registered visitors. Click Here for details and order form. Should any of the products you are planning to exhibit not be listed on the order form, please add a note with the requested additional products to the form and we will do our best to accommodate your request. Entertainment Entertain your customers and prospective customers at the exhibition. Immediately following the close of the exhibition halls on the first two days a very limited number of companies will be allowed use of the halls for entertainment purposes. Costs will be minimal depending upon your plans. Charges will be limited to additional security and cleaning services. Please call the organizers to discuss your plans and needs. FOLLOW UP AFTER THE SHOW Perhaps the most vital part of successful exhibiting is the follow-up. It is claimed that only 1/3 of exhibition leads are ever pursued. This occurs because planning never takes follow-ups into account. Selling comes to an abrupt stop when the final visitor leaves the stand. The next day, salesmen are back to ‘real life’, they have a backlog of routine work, weeks go by and leads which were warm at the exhibition grow cold and eventually they are thrown away. The solution is to plan ahead. Work out what  you are going to do with your new contacts.